Have you been following the recent Greenpeace “Unfriend Coal” campaign? Perhaps you’ve read our story on how Greenpeace has asked Facebook to stop using coal to power its massive data centers. In any case, Greenpeace has brought tons of awareness to this issue— and it seems like Mark Zuckerberg and his posse are listening.
On Friday, top tech bloggers and traditional press types received an invitation to come to Facebook’s Palo Alto HQ on April 7 for “a behind-the-scenes look at the latest technology powering Facebook.” Rumors are swirling as to what this vague invite means. The event might focus on cloud computing or the storage hardware for its data centers. Maybe. But Greenpeace gave Facebook an April 20 deadline to present a plan to phase out coal in lieu of more sustainable energies. In my eyes, April 7 gives the social media giant just enough time to make an announcement, shake hands with Greenpeace, and give Unfriend Coal supporters a really sweet Earth Day present.
Do you think this press event will give Unfriend Coal a reason to celebrate? Or to ramp up its efforts?