“Avatar” director and eco-warrior James Cameron has a message for the youth of America: recycling just isn’t going to cut it anymore.
“Forget about recycling and all that stuff; we should all know by now to do that,” said Cameron in an interview with MSNBC. “The best tip is get informed, read the books, understand what the stakes are… Learn more about the public policy because it’s up to the public to influence the leaders of this country to take the right action.”
Cameron mentioned that the current trend in America of declining interest in the environment has him worried. As the American economy and the American people struggle with the fallout of the recession and financial problems, the environment is usually the first issue to be struck from people’s list of priorities.
That’s why Cameron believes it’s up to America’s youth: “They’re not living in denial; they know this is the world they’re going to inherit,” said Cameron.
Cameron’s quest to protect the environment is well-known, and themes on the subject often find their way into his movies… After all, “Avatar” was about protecting an indigenous culture and a scarce natural resource. In the past, Cameron has found time in between films to protest deforestation in Brazil, make appearances at green parties and fundraisers, and fund the world’s most sustainable film studio.
So when James Cameron says it’s time to start working harder to save the planet, it’s a good idea to listen. Oh, and keep recycling too!