The site promised users who switched from GoDaddy to their company a special discounted rate, and the added bonus of donating 20% from each transfer to the Save The Elephants organization.
Looks like the tactic paid off, as Namecheap announced that it has raised $20,000 for the foundation. It’s being estimated that over 20k GoDaddy users made the switch, which then earned the company over $80,000 in a few short days. One of those that made the switch is the Humane Society of the United States, which had more than 650 domain names registered through GoDaddy.com.
At least some good is coming out of this.