TOMS Shoes Challenges the World to Go Barefoot
If you’ve already put your shoes on for the day, well, take them off. Today, TOMS Shoes is hosting its annual “One Day Without Shoes” to raise awareness for the millions of kids that grow up and walk barefoot on a daily basis in developing countries around the world. TOMS is hoping that the campaign will spark conversation and therefore people will take action.
Today, April 5, there are about 700 events happening around the world to support “One Day Without Shoes.” Last year, several celebrities joined in the cause, including Demi Moore who took off her silver heels in an interview with Jay Leno (word is the comedian also went shoe-less for the day). They joined the more than 250,000 people around the world in celebrating the campaign.
The initiative, of course, compliments TOMS “buy-one-give-one” business model but the company also has a true passion behind the problem it’s trying to solve. Through the TOMS website, participants can upload photos, challenge other teams, and learn more about encouraging others to get involved.
Are you taking on the Barefoot Challenge?