It’s good to know that I wasn’t the only one who thought the new PSA campaign from Ashton Kutcher and Demi Moore was a little heavy on the levity.
The famous couple, who have made it their personal mission to help end the sexual exploitation and slavery of minors, released the short videos featuring the slogan “Real Men Don’t Buy Girls”. Celebs like Sean Penn, Jessica Biel, Eva Longoria, Justin Timberlake, Bradley Cooper, and Isaiah Mustafa all participated.
If you haven’t seen the clips, they basically show celebs performing the actions of a “real man” and then ending with the “Real Men Don’t Buy Girls” tagline. The problem is, as many have pointed out, there’s absolutely nothing funny about sex slavery – so combining the two is something of an enigma.
“This is what happens when celebrities do an issue divorced from the movement. Once you chose an issue and don’t do it in collaboration with people who have been doing this for a long time, this is what you end up with,” Norma Ramos, Executive Director of the Coalition Against Trafficking in Women told FOX. “There is a general dumbing down that is going on and this is an example of dumbing down a social justice movement with the narrowest message possible.”
Have to agree – and it’s rather surprising that some pretty smart activists (like Penn) got roped into this one. It’s not to say their heart isn’t in the right place, but the execution is just poor.
Said one commenter on Youtube:
I’m sure some millionaire Russian mob boss is totally rethinking his life? now. “Oh, shit. Ashton Kutcher can throw his socks into a can less than 3 feet from him. He’s a REAL MAN. I better call Oleg and tell him to return all the 12 year old girls we kidnapped this week.”
What do you think? Check out some of the PSAs below.