Finally offering the type of response I hinted they should pursue, VegNews owned up last night and issued a sincere apology to their readers.
“We screwed up,” the letter reads. “With regard to our use of symbolic imagery in VegNews, our readers got it right. We wholeheartedly apologize. We assure you that we will never again use non-vegan photographs in VegNews.”
For many readers, those are the words they were waiting to hear ever since QuarryGirl first broke the story of the mag using meaty photos to represent tasty vegan meals.
“Thanks VegNews,” wrote one commenter on their site. “You really redeemed yourselves with this letter. As a reader, I truly appreciate the fact that you took the time to listen to us and are working towards changing for the better.”
As listed in the their letter, some of those new changes include a vow to use only custom vegan photography with recipes – and if stock photos are ever needed, a guarantee that those too will not contain meat or dairy products.
Most interesting is the mag’s plan to “build and host a vegan photo bank” to allow other publications to easily access animal-friendly stock photos. So out of this controversy could come even more opportunity to thrive and help the vegan community.
“We exist only to serve you and the vegan cause, and are grateful that you care so passionately about our work,” the letter concludes. “The VegNews team is committed to restoring the trust we have earned for eleven years.”
Let it start now. What did you think of the apology?