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DiCaprio, Norton Back Billion Acts Of Green Campaign

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Since it was launched last year on Earth Day, the Earth Day Network’s Billion Acts of Green Campaign has racked up over 100 million pledges of sustainability – making it the world’s largest environmental service project.

The idea is simple – you hit the site, select an already popular pledge (or create your own), and then follow through on it. Currently, “Eat more local food” followed by “Bring my own reusable bags to the grocery store” are in the top spots. Also in the top five: “I will eat a sustainable healthy plantarian, pure vegetarian, vegan diet!”

Naturally, the idea has caught on with celebrities, with famous faces like Leonardo DiCaprio (pledging $1M to the World Wildlife Fund’s efforts to help tigers), Edward Norton (Fundraising through Crowdrise.com), and others like Jewel, Sienna Miller, and Ian Somerhalder.

Obviously, with today being Earth Day and all, now would be a great time to hit the site and make a pledge of your own! I’m personally restarting my compost pile this weekend. How about you?

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Collaborating with animal exploiters won’t help animals

The two sides claim to both have the “health and well-being of animals” in mind in this partnership, but one likely said “after profitability” under their breath.

Exploitation for art is no worse than exploitation for dinner

It always seems to come back to a confused juror deciding when animal use is justified.

Humane Society Serves Pork to Save Dogs…WTF?!

All animals matter morally, equally.