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PETA Releases iPhone App With Action Alerts

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While the Dog Wars app for the Android promotes animal cruelty by allowing players to fight virtual dogs, PETA’s new app for the iPhone fights against wrongdoing towards animals by allowing players to take action while on the go.

The info on the app says, “You can participate in urgent action alerts against cruelty to animals and donate to support PETA’s lifesaving work. For added fun, every action you take will earn you points and badges, so get started today and become an on-the-go animal rights activist!”

Personally, I do most of my action alerts by email, but how great would it be to be waiting in line at the supermarket and contacting a company to ask them to stop testing on animals at the same time! Talk about making use of your downtime.

PETA gets major points for this brainstorm. Using the fact that so many more people have smart phones and are constantly connected to help animals is genius. And making it a challenge with various levels you can reach will make it addictive. I don’t know about you but I’d much rather be addicted to writing to my congresswoman than to playing Angry Birds.

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