A Word From MPD: NYC Welcomes The Good And Green Marketing Conference
As an editor at Ecorazzi for over three years, I’ve had the privilege of covering a vast array of issues related to sustainability, environmentalism, and social action — all through the rosy filter of the entertainment industry.
Offline, I’ve spent hours, days, and weeks speaking about these sorts of issues at events around the country and working with businesses to better navigate the often challenging world of social and corporate responsibility. Placing a specific interest on Generation Y, I’ve helped companies like American Express strengthen both their green and social action platforms.
Today, I’m excited to announce that I’ll be discussing these important topics yet again as a speaker at the Good and Green Marketing Conference in New York City on May 11th.
This annual eco event is considered the nation’s premier green marketing conference and gives businesses the opportunity to connect with sustainability experts working in the field. Commerce meets consciousness, if you will.
In my session, aptly titled Take Two and Text Me in the Morning, I’ll be discussing how to attract the attention of Gen Y and engage with young people in a more meaningful way. With almost 80 million members, Generation Y is one of the most powerful and passionate groups in our nation’s history and places a tremendous value on companies that adopt a social mission and work to create a cleaner, kinder, more compassionate planet. I believe, as do many others, that progressive companies have a great opportunity to empower consumers to create real, tangible change in the world.
As an official media sponsor of the event, we at Ecorazzi are truly excited to be part of a conference that helps businesses build, grow, and enhance their green mission.
The conference is being presented by The Daily Green and Good Housekeeping and will be held at the Gold LEED certified Hearst Tower in NYC on May 11 and 12. Joining me in the line up of speakers are over 20 other sustainability and green marketing presenters, including Mark Crumpacker, Chief Marketing Officer of Chipotle; Susan Arnot Heaney, Director, Corporate Responsibility at Avon Products, Inc., and Steve Thomas, former host of This Old House on The History Channel and Renovation Nation on Planet Green.
To find out more information about the event or view the conference schedule, visit the Good and Green website. We hope to see you there!
Michael Parrish DuDell has been a senior editor at Ecorazzi.com since 2007. He is currently the managing editor of The Domino Project – a new publishing company started by Seth Godin and powered by Amazon.com. You can follow Michael on Twitter, find him on Facebook, or email him at firstname.lastname@example.org.