Everyone likes a man who’s willing to get dirty, but what if that dirty man is also helping to raise money for breast cancer? That’s what we call a Mike Rowe man, folks.
The creator and star of Discovery Channel’s Emmy-nominated show, “Dirty Jobs,” has been named the 2011 ambassador for Lee National Denim Day. It’s one of the largest single-day charity events for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).
In a new PSA for the campaign, Rowe wears a pair of boxer briefs and encourages people to donate what they would typically spend on a pair of jeans to support breast cancer research. As part of the ad, Peggy Rowe, Mike’s mom, appears alongside him. As a breast cancer survivor, Peggy knows first hand just how important cancer support groups and special services are, and we think it’s really amazing that she’s supporting this cause with her son.
“My mom is a huge inspiration to me and even though she doesn’t think I have enough celebrity status to be the Denim Day ambassador, I’m glad I can be a part of such a great cause to show my support for her, as well as all breast cancer patients and survivors,” said Rowe. “I’ll do just about anything it takes to increase donations—I mean come on, I’ve already stripped down to my shorts. If people want to donate money for me to put my jeans back on, that’s fine too.”
You can donate to the cause, or sign up as a team to coordinate a denim day event, by clicking here. And know that your money will directly benefit the Cancer Support Community, The Wellness Community and Gilda’s Club Worldwide, as well as aim to find treatments that are less toxi and more effective (something nice for our bodies and the environment).
Check out the PSA video below!