Harry Potter star Emma Watson has been working with Lancôme recently on an ad campaign for the launch of a new fragrance called Trésor Midnight Rose. While the 21-year-old actress was originally slated to just be the face of the campaign, Watson became involved in the concept of it and even coined the tagline, ‘Catch my heart if you can.’
Well, one thing always leads to another and next thing you know we hear that Watson is now in discussions with Lancôme execs about starting an eco-friendly line of cosmetics.
According to Elle, the partnership will be similar to her collaboration with Alberta Ferretti called “Pure Threads.” Part of the proceeds from the line, which launched earlier this year, will be donated to People Tree, which Emma previously worked with on a few other separate collections.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” Watson said of the launch.
We hope to hear the same enthusiasm for her Lancôme project and couldn’t be more excited to hear all about it.
Via: Ecouterre.
About Kara DiCamillo
Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.View all posts by Kara DiCamillo →
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