by Kara DiCamillo
Categories: Causes, Internet
Tags: .
Photo: footluxe.com

Harry Potter star Emma Watson has been working with Lancôme recently on an ad campaign for the launch of a new fragrance called Trésor Midnight Rose. While the 21-year-old actress was originally slated to just be the face of the campaign, Watson became involved in the concept of it and even coined the tagline, ‘Catch my heart if you can.’

Well, one thing always leads to another and next thing you know we hear that Watson is now in discussions with Lancôme execs about starting an eco-friendly line of cosmetics.

According to Elle, the partnership will be similar to her collaboration with Alberta Ferretti called “Pure Threads.” Part of the proceeds from the line, which launched earlier this year, will be donated to People Tree, which Emma previously worked with on a few other separate collections.

“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” Watson said of the launch.

We hope to hear the same enthusiasm for her Lancôme project and couldn’t be more excited to hear all about it.

Via: Ecouterre.

About Kara DiCamillo

Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.

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  • http://www.gruine.lt/ Tualetinis popierius

    It would be great if lancome start an eco-friendly line of cosmetics. ;) Becouse nowdays i rarely hear about eco-friendly cosmetics…

    • http://www.facebook.com/people/Remy-Chevalier/754430220 Remy Chevalier

      If you’re not hearing about eco-friendly cosmetics, you’re not looking in the right place, they are more popular than ever, gaining a rapidly growing share of the world market. Please visit: http://www.greenmua.com. Lancome by the way has already introduced a green hair product line. Its parent company L’Oreal has opened a green beauty school in Spain, and has introduced a serieNature in salons. Plus there’s talk of reformulating all Body Shop ingredients to meet the needs of green beauty converts.

  • Karina

    That’s nice, but has Lancome stopped testing on animals and using animal “ingredients” in their products? Sorry, but I won’t support any company who does such things no matter how eco-friendly they are.