Harry Potter star Emma Watson has been working with Lancôme recently on an ad campaign for the launch of a new fragrance called Trésor Midnight Rose. While the 21-year-old actress was originally slated to just be the face of the campaign, Watson became involved in the concept of it and even coined the tagline, ‘Catch my heart if you can.’
Well, one thing always leads to another and next thing you know we hear that Watson is now in discussions with Lancôme execs about starting an eco-friendly line of cosmetics.
According to Elle, the partnership will be similar to her collaboration with Alberta Ferretti called “Pure Threads.” Part of the proceeds from the line, which launched earlier this year, will be donated to People Tree, which Emma previously worked with on a few other separate collections.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes,” Watson said of the launch.
We hope to hear the same enthusiasm for her Lancôme project and couldn’t be more excited to hear all about it.