Popular crowdfunding tools Kickstarter and IndieGoGo are being used more and more by activists to fund their projects. Just like “The Story of Dao” which we talked about recently, the new cross platform project “The Ghosts in Our Machine” is in the process of raising $12,000 to fund their work.
Given a thumbs up by names like Woody Harrelson and Gene Baur, this documentary and narrative web experience tells the story of “non-human animals living in the shadows of our highly mechanized urban world.”
The director Liz Marshall writes about the project, “Sadly, animals have been categorized into three parts: domesticated pets; wildlife, and the ones we don’t like to think about: the many species used within global industries. The GHOSTS are the cogs, the objects within our powerfully advanced and haunted MACHINE.”
This film strives to tell the stories of those “ghosts,” the animals used for testing, food, clothing, entertainment and other unseen industries.
As an incentive to get people to fund the work (crowdfunding is all about incentives), Cow Jones Industrials Vegan Boutique has donated a purse by the eco company English Retreads to be raffled off. Anyone who donates over $20 before June 22nd automatically gets their hat thrown into the ring.