Animal Planet welcomed back its hit reality series “Whale Wars” last Friday – and with it, over 1.27M viewers tuning in to kick of the show’s fourth season. That’s a record turnout compared to previous seasons – and marked an increase across all demographics (including the coveted P18-34 with a 21% increase).
The network can likely thank social media for the some of the uptick. From TVbytheNumbers:
WHALE WARS topped Trendrr.TV’s daily chart for June 3 as the most buzzed-about television show in the social web for both broadcast and cable television. WHALE WARS was also among the top ten search terms on Google and top ten trending topics on Twitter on Friday.
Immediately following the adventures of Watson and Co. was the debut of the six-part documentary “Finding Bigfoot”, which scored over 1M views. Both shows contributed to Animal Planet scoring its highest weekly prime delivery in more than eight years among M25-54.
So yea – you can basically bet on a Season Five/Spin-off series.