Green Lantern star (and stone cold fox) Ryan Reynolds has teamed up with Nissan North America to promote the Nissan Leaf — a 100% electric car– and to help launch their “Innovation for Endurance” campaign.
The campaign is an integrated healthy lifestyle program that showcases that latest in running, cycling, strength training, yoga, and general fitness.
Reynolds, a Leaf owner, stated, “I believe it’s possible to take great leaps forward without sacrificing a way of life. For me electric vehicles, like the Nissan Leaf, are not only representative of taking back the power, but also a significant statement about conscious ways of living.”
The 34-year-old actor will be involved with digital, print, and video marketing for the campaign, and he’ll be joined by program innovators Ryan Hall, an Olympian, Tara Stiles, author of Slim Calm Sexy, Levi Leipheimer, elite cyclist and three-time Tour of California champion, and Chris Carmichael, coach to Lance Armstrong.
“We’re ecstatic to have Ryan Reynolds join us as the newest face in the ‘Innovation for Endurance’ program,” said Brian Carolin, the senior vice president, sales and marketing of Nissan North America Inc. “He believes in the Nissan LEAF and knows the important impact it will have on the environment and as an active individual, ‘Innovation for Endurance’ made sense as a program that supports initiatives Ryan already participates in.”