pottermore
by Michael dEstries
Categories: Internet, Print.

J.K. Rowling mixed up a cauldron of mystery and mayhem today after the launch of a new mystery website simply named “POTTERMORE“.

It features two owls and some hidden links to a countdown on Youtube with promises that all will be revealed in two six days time. So what in the name of Azkaban does it all mean? I’m betting this:

Back in 2008, Rowling and her elite team of wizards and witches (aka lawyers), squashed an attempt by Michigan-based publisher, RDR Books, to publish the “Harry Potter Lexicon, an A-Z guide to all things Hogwarts”. Naturally, Rowling said she wanted to create her own all-encompassing encyclopedia covering all seven books and – this is the important part – with all profits going to charity.

At the time, I commented that it would be a HUGE boost to charitable organizations that Rowling supports – like Lumos, Book Aid International, and the Haven Foundation. The women really doesn’t need to expand her personal fortune (she pulls in an estimated $1.6M every three days), so whatever project she sets her heart to next will likely benefit the lives of others.

So yea, something called “POTTERMORE” (or “MORE POTTER – as others have tipped) could be this hinted-at encyclopedia. However – Scholastic did tell EW.com that the announcement will not be a new book – so perhaps the long-awaited e-book versions? A subscription-based website? Everyone’s full of it and it’s a ridiculous-sounding “Harry Potter Smartphone”, as dished by Gizmodo?

We’ll find out in two days, but my money is on the encyclopedia.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.facebook.com/people/Bryan-Gilchrist/100000142029341 Bryan Gilchrist

    A Harry Potter MMO has been rumored for many years now. Turbine, the company behind Lord of the Rings Online and Dungeons and Dragons Online, are/were working on a “secret” console-only MMO for Warner Brothers, the company that owns the media rights to Harry Potter, and this will probably be it.

    But…Pottermore? Odd name.

  • Tracy

    Where did you get the information about it will be released in two days? The countdown on the Youtube says six days…

    • http://www.ecorazzi.com Michael dEstries

      Ouch – corrected!

  • Ellen Smyth

    “Back in 2008, Rowling and her elite team of wizards and witches (aka lawyers), squashed an attempt by Michigan-based publisher, RDR Books, to publish the ‘Harry Potter Lexicon, an A-Z guide to all things Hogwarts’.”

    Squashed isn’t the word I would use since the Lexicon book has actually been published for a while now, soon after the judge ordered both sides to come to a compromise.

    http://www.amazon.com/Lexicon-Steve-Vander-Ark/dp/1571431748/ref=sr_1_1?ie=UTF8&qid=1308257700&sr=8-1

    • http://www.ecorazzi.com Michael dEstries

      Thanks Ellen – I completely missed this fact.