J.K. Rowling mixed up a cauldron of mystery and mayhem today after the launch of a new mystery website simply named “POTTERMORE“.
It features two owls and some hidden links to a countdown on Youtube with promises that all will be revealed in
two six days time. So what in the name of Azkaban does it all mean? I’m betting this:
Back in 2008, Rowling and her elite team of wizards and witches (aka lawyers), squashed an attempt by Michigan-based publisher, RDR Books, to publish the “Harry Potter Lexicon, an A-Z guide to all things Hogwarts”. Naturally, Rowling said she wanted to create her own all-encompassing encyclopedia covering all seven books and – this is the important part – with all profits going to charity.
At the time, I commented that it would be a HUGE boost to charitable organizations that Rowling supports – like Lumos, Book Aid International, and the Haven Foundation. The women really doesn’t need to expand her personal fortune (she pulls in an estimated $1.6M every three days), so whatever project she sets her heart to next will likely benefit the lives of others.
So yea, something called “POTTERMORE” (or “MORE POTTER – as others have tipped) could be this hinted-at encyclopedia. However – Scholastic did tell EW.com that the announcement will not be a new book – so perhaps the long-awaited e-book versions? A subscription-based website? Everyone’s full of it and it’s a ridiculous-sounding “Harry Potter Smartphone”, as dished by Gizmodo?
We’ll find out in two days, but my money is on the encyclopedia.