crushed
by Michael dEstries
Categories: Film/TV.

The next time Pixar wants to release a sequel, they should check their merchandise ambitions at the door.

It’s become apparent that the big reason the studio so beloved for its original and heartfelt films went with a follow-up to its poorest performer “Cars” is so they could sell more crap. As I remarked earlier, the first film has moved some $10 billion in merchandise – more than any other Pixar flick – and in a similar league with Star Wars and Barbie. Suits salivate at those numbers – and it appears that suits won out in determining the value of another “Cars” film. And it seems to be working. Even though the film has just been released, Disney says “Cars 2″ is on track to sell more tie-in goods than any single previous film.

But back to the actual film. You can’t knock John Lasseter for trying to come up with something to make it entertaining – and we love the uproar generated by using “Big Oil” as one of the big bads – but the reviews speak for themselves. As CinemaBlend declared, this is officially Pixar’s first bad movie.

A sampling:

“They said it couldn’t be done. But Pixar proved the yaysayers wrong when it made its first bad movie, “Cars.” Now it has worsted itself with the even more awful “Cars 2.”" – Kyle Smith, NY Post

“Cars 2 demonstrates that not every hit movie merits a sequel.” – Claudia Puig, USA TODAY

“It’s a worthwhile diversion… but let’s hope that Lasseter and friends soon return to the emotional ambition that has made Pixar such a reliable brand to date.” – William Goss, Film.com

According to others, the only good thing about the film is the short that precedes it featuring Buzz and Woody attempting to send Barbie and Ken on a honeymoon. With this in mind, your best bet is to probably just save some cash and rent “Toy Story 3″ this weekend.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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