Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Coca-Cola and World Wildlife Federation Unveil Living Billboard

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Last week Coca-Cola unveiled a cool, new billboard which is on display in the Philippines and actually absorbs CO2.

Made of thousands of Fukien tea plants, the 60×60 foot living billboard is made possible in partnership with the World Wildlife Federation and in conjunction with Coca-Cola’s bigger project called the Philippines’ Live Positively sustainability program.

With the statement ‘This billboard absorbs air pollutants,’ the effort is most likely a creative PR and advertising move but we have to admit it’s kinda awesome. The plants are growing in pots made from recycled plastic bottles, which in turn contain 3,600 trees that are absorbing a total of 48,600 pounds of carbon dioxide.

So how does it grow?

Apparently organic fertilizers are being used and, as noted in a press release, “a drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants.”

It only leaves us with one question – should Coca-Cola invest in billboards like this in other countries as well?

Via: Huffington Post.

Like us on Facebook:
0 Comments

Kylie Isn’t Actually ‘Trying This Whole Vegan Thing’

It’s clear the starlet has just decided to test out another diet.

Read between the vegan headlines

They say bad news travels fast, but I’d race vegan news against it.

WHY ARE WE SO CONFUSED?

The desire to be consistent morally results in an illogical rationalization of this nonsensical belief that it’s okay to eat the animals we claim to love.