coca-cola-billboard
by Kara DiCamillo
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Photo: Huffington Post

Last week Coca-Cola unveiled a cool, new billboard which is on display in the Philippines and actually absorbs CO2.

Made of thousands of Fukien tea plants, the 60×60 foot living billboard is made possible in partnership with the World Wildlife Federation and in conjunction with Coca-Cola’s bigger project called the Philippines’ Live Positively sustainability program.

With the statement ‘This billboard absorbs air pollutants,’ the effort is most likely a creative PR and advertising move but we have to admit it’s kinda awesome. The plants are growing in pots made from recycled plastic bottles, which in turn contain 3,600 trees that are absorbing a total of 48,600 pounds of carbon dioxide.

So how does it grow?

Apparently organic fertilizers are being used and, as noted in a press release, “a drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants.”

It only leaves us with one question – should Coca-Cola invest in billboards like this in other countries as well?

Via: Huffington Post.

About Kara DiCamillo

Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.

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  • http://facebook Susan Ballarini

    If Coca Cola’s company, Minute Maid, did not slash and burn the tropical rainforest to plant orange trees this might make more of a statement. It is a stupid concept anyway, they should find something useful to do with the recycled plastic that exists already and stop selling product in plastic altogether.

    • don miguelo

      http://en.wikipedia.org/wiki/List_of_Coca-Cola_brands

      These are the brands Coca-cola owns. They deplete the local farmer’s groundwater in India to clean their machines and make plastic bottles. How many Dasani bottles are there in the Pacific Gyre, I wonder, nevermind our landfills?

      This one act of a fun green centered advert is NOT going to wipe 50 years of blatant disregard for the environment clean. In fact it’s just a literal sign of their greenwashing.

      But I will just be labeled a jerk for saying so, I’m sure.
      If they want my credit they will have to clean up what they’ve done to our Earth, stop making products that continue to pollute or deplete finite resources, and maybe even do so at a loss in significant profits, THEN I may give them a nod.

      • http://www.herwinsvegancafe.com herwin

        This is a classic case of Greenwashing your company logo ; doing nothing sustainable only make your logo look green.
        Sad to see Razzi lacks teeth to bite this crap, but instead gives it a pat on the back and gives Coca Cola free a free advertisement ride.
        Coca Cola gives children lifelong diseases like sugar disease and obesity (sugar, you know..?), that’s why Jamie fights sugarloaded beverages in schools and is aplauded for it by the Razzi.
        Razzi, give us teeth to bite !

  • http://akamat.wordpress.com akaMat

    It’s a little, to little, too late. Coke has been polluting our only home for years and years. It steals our water and poisons it then has the nerve to sell it back to us making us sick, fat, followers. I want so bad to see this company go under. I really do. I think that they should be sued by everyone who has ever had the misfortune to consume their poisoned products.I hate coke almost as much as I hate Monsanto. The Indians in India,(I only heard this I don’t have solid proof) use Coke with out the fizz to kill bugs on their crops because they hate them being in their country and want to point out the fact that is not food.