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Coca-Cola and World Wildlife Federation Unveil Living Billboard

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Last week Coca-Cola unveiled a cool, new billboard which is on display in the Philippines and actually absorbs CO2.

Made of thousands of Fukien tea plants, the 60×60 foot living billboard is made possible in partnership with the World Wildlife Federation and in conjunction with Coca-Cola’s bigger project called the Philippines’ Live Positively sustainability program.

With the statement ‘This billboard absorbs air pollutants,’ the effort is most likely a creative PR and advertising move but we have to admit it’s kinda awesome. The plants are growing in pots made from recycled plastic bottles, which in turn contain 3,600 trees that are absorbing a total of 48,600 pounds of carbon dioxide.

So how does it grow?

Apparently organic fertilizers are being used and, as noted in a press release, “a drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants.”

It only leaves us with one question – should Coca-Cola invest in billboards like this in other countries as well?

Via: Huffington Post.

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