Last year, a group of female soccer players launched Project Pink as a way to support breast cancer research and awareness and quickly found themselves backed by athletic apparel company Puma. Now, the foundation has a new big name behind it: Nina Dobrev.
Dobrev is the star of the CW hit “The Vampire Diaries,” which is immensely popular with young fans in the “Twilight” demographic. Dobrev was a gymnast when she was younger, so she seemed a perfect fit to join up with the sporty Puma brand.
“I’m truly excited for the opportunity to work on this season’s Project Pink initiative,” Dobrev said in a statement. “I love that it truly empowers young women to get involved and make a difference. Plus, I’ve always been an athlete, so I jumped on the chance to stand alongside and in support of some of these amazing female soccer players.”
As part of the project, Dobrev will be raising awareness by making public appearances, working on PSAs, and tweeting out reminders to her followers to get involved.
Puma’s Project Pink involvement will launch on July 17th. You can check out the PSA for Project Pink below: