We know that creativity is one of the most important aspects when it comes to marketing. So are we surprised that, llanllyr SOURCE, a bottled water company out of Wales in the UK, is now labeling its bottled water organic? Not really. But is this taking it over the top? Perhaps. While the soil above the source is organic, we still find it hard to label the water as such.
The llanllyr SOURCE “is one of the world’s premium quality bottled waters,” the website says. “It comes from our sources beneath certified organic fields in west Wales in the UK.” Oh, and it comes in a recyclable can as well as opposed to a plastic bottle.
According to Shots, NPR’s Health Blog, water, by definition, is inorganic. In order to be organic the “product” must be alive and contain carbon. Water, of course, is made of two things: hydrogen and oxygen. Shots also states that the U.S. Department of Agriculture, which defines the term organic when it comes to agricultural products in this country, specifically excludes water and salt.
To read more about llanllyr SOURCE and its debut at the Fancy Food Show in Washington last week, check out the recent article from Shots.
About Kara DiCamillo
Kara began her writing career with TreeHugger.com in January 2005 and is also a contributing writer for TriplePundit, 1-800-RECYCLING.com, Sierra Club Green Home, EcoSalon and her local Newport Patch. Beyond the moat that surrounds her Newport, Rhode Island home, Kara has backpacked Mt. Washington in New Hampshire too many times to count, is a member of the Appalachian Mountain Club, a graduate of the Colorado Outward Bound School and, in real life, she is a public relations director.View all posts by Kara DiCamillo →
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