Oceana, an international nonprofit focused on conservation of the oceans and ocean wildlife, sent out a press release today announcing the partnership. The two paired up in 2010 and will be back again for this year’s Shark Week, beginning Sunday, July 31 on Discovery Channel. We recently told you about some of the human stars of Shark Week 2011 including Lady Gaga and Andy Samberg, but this year the spotlight is on sharks and the ever-growing need to protect them.
According to Andrew F. Sharpless, CEO of Oceana, “This year, Discovery’s Shark Week is especially important as we are finding more and more opportunities to win protections for sharks all over the world…Oceana has already won two big victories for sharks this year: in January, the U.S. Shark Conservation Act became law, and just this month, Chile joined a growing list of countries to ban shark finning. With Discovery’s help, we can put in place more protections for sharks around the world.” Each night of the week, a PSA will air encouraging viewers to go to Discovery’s Shark Conservation page where there is also a link to Oceana and information on how you can help preserve shark populations. Also included is this frightening fact: 73 million sharks are killed by humans each year.
“With shark populations in serious decline, Discovery Channel is proud to once again partner this year with Oceana on a PSA campaign as well as joining them in encouraging people to take action and help protect the most vulnerable shark species on the brink of extinction,” said Clark Bunting, Discovery Channel president. Oceana and Discovery Channel will also be using blogs and social media to encourage people to get involved with shark conservation.