ricoh
by Jennifer Mishler
Categories: Causes.
Photo: YouTube

Ricoh, an international office products and solutions company, has recently revealed its latest eco-friendly billboard, this one standing above London.

The billboard is one of three that Ricoh has called “eco-boards,” all of which are 100% wind and solar-powered. The other two billboards are in New York and Sydney. According to a press release from Ricoh Europe, “The European eco-board is located on the M4 motorway which runs from London to London Heathrow airport, the gateway to Europe. The eco-board is powered by 96 solar panels and 5 individual wind turbines and forms a key part of Ricoh’s overall commitment to raising environmental awareness in the region.”

The company has promoted eco-friendly products in the past. According to Treehugger, Ricoh also introduced printers made of plant-based plastic in 2006. These billboards are an advertisement for the eco-boards themselves as well as a call for environmental protection.

According to Ricoh, “Although the eco billboards have only a small direct effect on reducing our environmental impact, we hope that the messages communicated through the billboards will help more people aware of environmental issues and lead to a greater movement toward the creation of a sustainable society.”



About Jennifer Mishler

Jennifer Mishler is a writer, and a vegan and animal activist. When she's not writing, you can often find her volunteering or advocating for animal, environmental and human rights causes. Along with writing for Ecorazzi, she has contributed writing for nonprofits like Sea Shepherd Conservation Society, and enjoys blogging. She resides in the Washington, DC area (and loves all the vegan food it has to offer). Follow Jennifer on Twitter: @jennygonevegan.

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  • akamat

    That is the best idea for a billboard ever! The should put on the billboard
    A large red arrow that points up with the words

    Look up this is your future!