50 Cent knows world hunger is a serious problem — and he has a plan to fix it.
The rapper has teamed up with Pure Growth Partners to launch a new energy shot called Street King. For every shot purchased, the company will provide a meal to a child in need. The plan is to feed 1 billion children in the next five years.
According to Pure Growth CEO Chris Clarke, “50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models. With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever. And Street King can set the bar for future generations to come.”
Adds Fiddy, “I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.”
Street King, which is free of carbs, calories and sugar, will be available in orange mango and grape flavors, and will sell for $2.50 – $3.00. The beverages launch nationwide in September.