2011 Billboard Music Awards - Arrivals
by China DeSpain
Categories: Entertainment, Music
Tags: .
Photo: PR Photos

50 Cent knows world hunger is a serious problem — and he has a plan to fix it.

The rapper has teamed up with Pure Growth Partners to launch a new energy shot called Street King. For every shot purchased, the company will provide a meal to a child in need. The plan is to feed 1 billion children in the next five years.

According to Pure Growth CEO Chris Clarke, “50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models. With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever. And Street King can set the bar for future generations to come.”

Adds Fiddy, “I’m inspired by [Clarke’s] vision and innovative approaches to tackling serious issues. It’s our mission with Street King to really change children’s lives around the world.” 

Street King, which is free of carbs, calories and sugar, will be available in orange mango and grape flavors, and will sell for $2.50 – $3.00. The beverages launch nationwide in September.


50 Cent au Festival de Casablanca 2011 avec HIT RADIO from HIT RADIO on Vimeo.

About China DeSpain

China DeSpain is a San Antonio-based writer and blogger. She loves pop culture, animal rights, health and fitness, international travel, books and wigs. Follow China on Twitter: @ChinaDeSpain

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  • Barbara LL

    So help me to understand why you are going to produce a product that is going to be in the US that is obviously lacking in any nutritional value and potentially just as dangerous and unhealthy as the other energy drinks on the market, and then justify it because less than 20% of the proceeds are ear-marked for the world’s hunger problem??? The nutritional issues of our own children (the ones that will be buying these drinks) is no hidden problem. Come on guys. Can’t we do any bettr than that? Maybe a lottery? Oh, that’s right- there are moral issues with gambling. Plus you have to be 18.