AC/DC: Highway to…Wine?
They may be known for strong guitars and wailing vocals, but AC/DC does more than just rock.
The Australian supergroup is expanding beyond the music business by partnering with the Warburn Estate winery and the Woolworths grocery chain to release a collection of rock-themed wines. AC/DC The Wine launches in Australia tomorrow, and will eventually be available worldwide. The collection will include inventively named bottles such as You Shook Me All Night Long Moscato, Hells Bells Sauvignon Blanc, Back In Black Shiraz and Highway To Hell Cabernet Sauvignon.
“We wanted to make sure that AC/DC’s hometown fan base could have easy access to their rock icons’ wines,” said Woolworths Liquor Group general manager Steve Donahue, in explanation as to why the wine is launching in Australia first. “For us it was a no-brainer to make it available nationally, no one misses out. This is a world-wide phenomena and a first in the market place.”
The wines are expected to retail at $16.99. No word yet on when they’ll be available worldwide.