Hulu has given Morgan Spurlock (“Super Size Me”) a new web series where he follows around a bunch of successful people for 24 hours and condenses it into a 22 minute episode. His first profile is Richard Branson, the billionaire Virgin empire mogul, and a slice of his life from last May. We see the 61-year-old jetting between London and Chicago, launching some new promos for Virgin America, chatting up journalists, and basically fronting the magnanimous personality he’s known for.
There is, however, one scene that felt a bit tense involving “Entourage” star Adrian Grenier and his business partner Peter Glatzer. The pair sat down with Branson to gauge his interest in SHFT, the green lifestyle site they founded a couple years back and see if he might be willing to join their Board of Advisors. I mean, sure, who wouldn’t want Branson listed on their BOA? As you’ll see in the clip below, however, he’s not into it.