Actresses Emma Stone and Olivia Wilde are the latest recipients of PETA’s “Kind Choices Award” thanks to their relationship with Revlon.
In 1990, Revlon was the first mainstream drugstore cosmetics brand to respond to PETA’s request to ban animal-testing in their products.
The company remains cruelty-free (unlike competitors L’Oreal and Johnson & Johnson), and Stone and Wilde have just signed on to be the new faces of the brand.
A PETA spokesman praised the celebs and Revlon, saying, “When Emma Stone and Olivia Wilde chose to partner with Revlon, they were signing on to represent one of the country’s first mainstream cruelty-free cosmetics companies. In 1990, more than 10 years before either Stone or Wilde landed her first acting role, Revlon agreed to PETA’s request to permanently ban all product testing on animals. For choosing to promote only cruelty-free cosmetics, Emma Stone and Olivia Wilde have both earned a Kind Choices Award from PETA. They will each receive a framed certificate.”
Kathy Guillermo, PETA’s Vice President of Laboratory Investigations, also had kind words for the actresses, noting, “Emma, Olivia, and Revlon have our thanks for encouraging millions of fashion-forward young women to choose makeup that’s luxurious, not lethal. Cruelty-free companies such as Revlon make it easy for all of us to get a glamorous look without harming a hair on a bunny’s head.”
Check out PETA’s website for a comprehensive list of cruelty-free companies.