The six and half-year old site (the other brands followed much later) has been the place to go for green building, clean technology and sustainable design innovation. According to Fehrenbacher, who will stay on as manager and editor-in-chief, the acquisition will allow the site to focus more on editorial while improving things from a user-experience point of view.
“We’re not planning any changes to the focus of our editorial — and with more resources, we’ll be able to produce more content, better content, and build out community features which will allow for greater participation of readers in the conversation,” she writes. “Which is a long-winded way of saying that Inhabitat is only going to get better!”
No acquisition price was given, but based on Inhabitat’s solid growth, huge audience, and previous angel investments (remember that $500K in financing in 2009?), it’s clear that this was a lucrative win for all. Congrats!