by lindastcyr
Categories: Causes, People
Tags: .
Photo: Scene from Back to the Future II, The Escapist

Yes– you read the headline correctly. The shoes that were featured prominently in Back to the Future II are now a reality. Nike has revealed the 2011 Nike Mag, sneakers that are an almost exact replica of the Air Mag’s Michael J. Fox wore in Back to the Future II, but they are missing the one key item that makes them completely futuristic– laces that do not power tighten.

The 2011 Nike Mags follow the same structure as the futuristic shoes in the movie. The sneakers feature a grey contour, high-top look with light up Nike branding. Fox’s shoe props in the movie automatically tightened to the right comfort level for the wearer. Nike’s newest sneakers don’t have this option, but it should be noted that a patent was filed in April 2009 for such a device.

In Back to the Future II, Marty McFly, played by Michael J. Fox, is given a bunch of clothes to change into from Doc Brown (Christopher Lloyd) so that he will look like his son in the year 2015. Included in the clothing change was a jacket that auto-fits and a pair of futuristic sneakers. McFly exclaimed in the movie after putting the sneakers on, “Power laces! All right!”

Although, the 2011 Nike Mags don’t have power laces, we are pretty sure that Michael J. Fox is thrilled with the futuristic shoes. After all, the auction of 1500 pairs will benefit his foundation in the search for a cure for Parkinson’s disease– the same disease he is afflicted with.

Nike will release 1500 pairs of the limited-edition sneakers for auction on eBay. All the proceeds will go to the Michael J. Fox Foundation. The auction money raised will also be matched by Google founder Sergey Brin and his wife Anne Wojcicki (up to $50 million).

Matt Halfill, an avid shoe collector and owner of Nicekicks.com, flew into Los Angeles from Austin for the launch of Nike Mags claiming, : “This is the biggest thing that has happened to sneakers since Michael Jordan, hands down.”

The charity auction began Thursday September 8th and ends September 18th. Nike has gained support for numerous celebrities for the futuristic shoes including support from former Back to the Future cast member Christopher Lloyd. Lloyd along with Donald Fullilove, basketball star Kevin Durant and Nike designer Tinker Hatfield created a faux “lost scene” from the film to help promote the shoes.

The first pair of 2011 Nike Mags were auctioned off at the event launch in L.A. last night. TMZ is reporting that the first pair of futuristic shoes sold for $37,500, but the winning bidder has yet to be identified by the press. It is also being reported that winning bidders on the shoes will be receiving them in a “plutonium case”, a special box that pays homage to Doc Brown in the Back to the Future films. eBay’s auction of the Nike Mags has the prices of the shoes steadily increasing. Some bids are already as high as $7,000 with over a week left for the auction.

About lindastcyr

Linda St.Cyr is a writer, blogger, activist, and short story author. When she isn’t writing or raising her kids with her life partner, she is busy being vocal about feeding the hungry, sheltering the homeless, and bringing attention to human rights violations all over the world.

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  • BanTheFurTrade

    Yes, but Nike also endorses dog killer Michael Vick. And exactly what kind of research will this support? Hopefully not more useless animal torture.

  • http://www.herwinsvegancafe.com herwin

    Nike, yuks, whats good in promoting these over the top too expensive luxury shoes ? Giving a few dollars to cancer research, its cheap advertisement, while the factory people who makes these shoes are over exploited and squeezed like a lemon.
    A study showed that Nike and a bad diet goes hand in hand.

  • nancywaits

    Wouldn’t it help the cause more if they had a bigger release?