Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

WATCH: Richard Branson and Yao Ming Call for Shark Fin Soup Ban in China

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Virgin founder Richard Branson recently teamed up with basketball star Yao Ming to send out an urgent call for shark conservation in China.

The two, along with Virgin Unite and WildAid, are calling for a ban of shark fin soup, a dish popular in Asia. Shark fins are obtained by first catching the sharks, cutting off their fins and throwing them back into the water while still alive. Approximately 73 million sharks are killed each year, a number that is far from sustainable. The practice is continuously opposed by both conservation and animal rights/welfare organizations.

According to The Telegraph, Branson says “The world is getting wealthier. In China in particular people are getting more affluent. And they can now afford to buy shark fin soup. So it is a major problem. And therefore, there is a major battle to try to reverse that trend.” The article also states mentions that 95% of shark fins are consumed in China, where they sell for about two-thousand yuan (over $300 USD) per kilo.

Ming admits having eaten shark fin soup in the past before becoming aware of its toll on sharks and the oceans. According to Virgin, he says “The shark fin soup doesn’t even have any flavor, but more important if you take all the sharks out of the ocean you destroy the ecosystem.” He has teamed up with WildAid in China for sharks before, with a billboard campaign against shark fin soup. Branson has also worked with WildAid, recently swimming with sharks to raise awareness about shark finning.

Check out their video message below!


Like us on Facebook:
0 Comments
  • Su

    I am sooooo extremly happy for this new .. Im costarrican and I’m always thinking on this shark fin soup problem .. it our sharks they are killing .. and i feel so frustrated about the fact that I can’t stop it .. it makes me want to cry when i think of this .. God bless you two guys as well as captain Paul Watson

Forbes calls another PETA misstep ‘success’

The only ‘success’ or ‘victory’ for animals is new and continuing vegans.

PIG TRIAL VERDICT: PIGS LOSE, PETA WINS

In short, the lawyers ineptly argued that pigs are not property, and then went on to argue that they are property.

The only label you need on egg cartons: exploitative

We have to recognize that the ‘free range’ campaign (and the many chicken related campaigns like it) is as frivolous as the ‘humane meat’ one.