Thank goodness JK Rowling, author of the exceedingly popular Harry Potter books, has a soft spot for ancient trees. The author got on board early on when Nicole Rycroft approached her about working to change the demand in Canada from ancient trees to environmentally friendly paper.
Rycroft said, “Knowing that 800-year-old trees were disappearing into Jackie Collins novels or photocopy paper, it seems ludicrous to me. If you’ve been to a clear cut, it feels like you’ve been to the moon. It really feels like an act of violence.”
Rowling’s seven books total to 4,195 pages and have sold millions of copies in 65 languages. With numbers like those, Rowling has been a driving force behind saving ancient trees. Her participation nearly ten years ago helped change the supply chain and lead to over 700 of the world’s largest paper purchasers vowing to protect ancient forests in Canada as well as certifying where their pulp comes from.
Rowling said about the importance of trees, “The forest at Hogwarts is home to magical creatures like unicorns and centaurs. Because the Canadian editions are printed on Ancient Forest Friendly paper, the Harry Potter books are helping to save magnificent forests in the Muggle world, home of magical animals such as orangutans, wolves and bears. It is a good idea to respect ancient trees, especially if they have a temper like the Whomping Willow.”
Now, this story is all about Canada, so I grabbed my copy of ‘Harry Potter and the Deathly Hallows’ off the shelf and looked inside. It has the mark of the Forest Stewardship Council which supports responsible forest management worldwide. Go JK!