Grammy-nominated Janelle Monáe is about to embark on an environmentally-themed campus tour, thanks to non-profit Reverb.

Reverb has invited Ms. Monáe to join its latest Campus Conscious Tour (CCT). In addition to educating and mobilizing students, the tour includes many greening elements and is run to have a minimal environmental footprint. Artists of past CCTs have included, among others, Passion Pit, Ben Harper, and Guster. (Guster axeman Adam Gardner is the Co-Director of Reverb).

“I love the idea of bringing more of an overall experience onto college campuses,” says Janelle Monáe. “CCT has the right formula by combining music and activism and delivering it in a fun way to students.”

From October 1-22, the “Tightrrope” singer will appear on campuses with a message focused on on sustainable food and water for all. CCT concert-goers can stop by the Brita FilterForGood Music Project tent to fill up a reusable bottle with free water.

Continuing in the spirit of free stuff, Ben & Jerry’s will offer tastings of their ice cream made with environmentally friendly practices and fair trade sourced ingredients at select shows. Silk will also be onsite giving attendees samples of their soy and almond beverages. (Although not organic, all Silk products are certified Non-GMO.)

The Eco-Village at each concert will showcase student environmental organizations and national non-profit groups including Oxfam America’s GROW campaign and the Non-GMO Project.

Reverb has a list of concert dates and volunteer opportunities for this tour that hits the United States Midwest and East Coast.

If you attend, we’d love to hear your comments about this unique tour!

About Lisa Kalner Williams

Lisa Kalner Williams is a lover of rock 'n' roll and founder of Sierra Tierra Marketing, a social analytics, strategy, and education company. She lives with her vegan family in the Greater Boston area.

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