Singer Jon Bon Jovi is taking a stab at the restaurant biz, as he opened a new restaurant for charity on Wednesday.
As a New Jersey native, the rocker’s JBJ Soul Kitchen is based in Red Bank, N.J., but it isn’t just the typical place where you eat, pay and leave. The menu has no prices, but suggests patrons donate money or volunteer to cover the cost of their meals.
If diners are unable to pay or want to volunteer, they can earn their meals through food-prep, busing tables or stocking shelves. If diners choose to donate, it is suggested they pay $20 for a three-course meal.
“At a time when one in five households are living at or below the poverty level, and at a time when one out of six Americans are food insecure, this is a restaurant whose time has come,” Bon Jovi said in a statement.
Located in a former mechanic shop, the menu offers gourmet meals based on American regional cuisine made with ingredients from its own organic gardens. Natural foods are even donated by local merchants.
According to the Jon Bon Jovi Soul Foundation, the singer’s anti-poverty charity, the kitchen took two years in planning before taking off and is based on community and helping others.
“This is a place based on and built on community — by and for the community,” Bon Jovi said.