Former Beatle and longtime vegetarian, Paul McCartney, is expanding his business ventures and this time it’s not with music, but with food! He has launched his first cookbook, ‘The Meat Free Monday Cookbook,’ in an effort to persuade people to eat less meat.
Some of McCartney’s favorite vegetarian recipes are included in the cookbook, such as refried bean tacos and super vegetable salad. Celebrity recipes can also be found like mozzarella pasta from model Twiggy and lentil stew with pan-friend halloumi and pomegranate contributed by actor Kevin Spacey.
McCartney developed the book based on his family’s Meat Free Monday campaign. The campaign first began in 2009 to make people go meat-free for one day a week. It was inspired by a United Nations report to help with climate change and according to the The Telegraph, McCartney learned “that the global livestock industry is responsible for up to a fifth of all greenhouse gas emissions, either through nitrous oxide from animal slurry, methane from animals’ rears and carbon dioxide from crops to feed farmed animals.”
Even if you cut meat of your diet for one day each week, McCartney believes it contributes to the environment. In his cookbook’s foreword he explains people can “make a huge difference for the better and set a new pattern for the future of this beautiful planet that we all inhabit.”
He even argues that it can save money. “In difficult economic times, people discovered that have at least one meat-free day in their week helped their family budget,” McCartney explained.
About 40,000 copies of the book have been shipped to U.K. stores. Later this year, it will be released in Australia, France, Germany, Holland and Finland, while the United States will have to wait until February. The Meat Free Monday campaign also benefits from the cookbook, as profits made go directly to it.
For McCartney, his cookbook “goes to the heart” of important issues like, pollution, health and the ethical treatment of animals. “Oxfam has found that replacing red meat and vegetables just one day a week could cut an individual’s annual emissions by the equivalent of a 1,160-mile car trip,” The Telegraph reported.
Recently, McCartney married Nancy Shevell, but it was his first wife Linda, who promoted the vegetarian movement in the U.K. by writing vegetarian cookbooks and showing her love for vegetarian and vegan foods through the Linda McCartney Foods company, which she founded.
Sounds like McCartney may have another bestseller on his hands, or even a great Christmas gift!