We recently wrote about the pro-vegetarian ads Mercy For Animals spread throughout busy transit spots in Chicago. Now, the animal rights organization has unveiled three very powerful television commercials.
Mercy for Animals (MFA) recently held an exclusive event in New York City to raise funds for the TV ads. Along with Founder/President Nathan Runkle, John Norris, former MTV News correspondent, was there to premiere the new commercials. The ads will begin airing on MTV in New York and Los Angeles, but the organization is planning for them to air nationally. The fundraiser included delicious vegan food from Blossom Restaurant and Vegan Treats, as well as drinks from vegan bar Pine Box Rock Shop. According to Runkle on the MFA Blog, “Designed to raise awareness about the plights of farmed animals, who suffer out of sight, out of mind, at the hands of the meat, dairy and egg industries, this hugely successful event raised tens of thousands of dollars to help ensure these groundbreaking ads will soon be seen by millions of young adults on MTV from coast to coast.”
The ads depict a woman buying meat in a grocery store, another at a drive-thru window, and a student in a school cafeteria – all of whom look down to see blood on their hands. This is followed by video of animals in factory farms, and the message “Help end animal cruelty. Choose vegetarian.” If you missed out on the vegan soirée, you can still donate to the ad campaign online or by calling 1-866-632-6446. According to MFA, with a donation of $25 you’ll be enabling them to reach 2,500 viewers!
You can watch all three of the new ads in the video below.