stomping
by Michael dEstries
Categories: Eats, Lifestyle
Tags: , .

“Entourage” star Adrian Grenier has become the latest celebrity to join a small group of Hollywood players focused on the sustainable wine industry.

The 35-year-old gave his Twitter followers this past weekend a sneak peek at the first bottle of “Stomping Ground” House Red – which will be sold under the actor’s SHFT.com eco-website brand.  ”We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine,” Grenier told reporter Robert Scoble at the Napa Film Festival Sunday. “It’s a social lubricant.”

According to the interview, Grenier says the wine, a blended variety, is sourced from organic, biodynamic and sustainable vineyards. The ink used on the labels is environmentally-friendly, and all of the bottles are re-used, washed and recycled. ”I’m very passionate about trying to curb our destructive ways and provide a viable alternative to just ignorant consumption,” Grenier said.

“Stomping Ground” will be available starting in December, but you can pre-order a bottle (or case) starting next week on SHFT.

via The Hollywood Reporter

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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