“Entourage” star Adrian Grenier has become the latest celebrity to join a small group of Hollywood players focused on the sustainable wine industry.
The 35-year-old gave his Twitter followers this past weekend a sneak peek at the first bottle of “Stomping Ground” House Red – which will be sold under the actor’s SHFT.com eco-website brand. “We decided that we were going to create a sustainable wine because we are all about connecting and lifestyle and what better way to connect and communicate ideas about sustainability than around a nice dinner with a great bottle of wine,” Grenier told reporter Robert Scoble at the Napa Film Festival Sunday. “It’s a social lubricant.”
According to the interview, Grenier says the wine, a blended variety, is sourced from organic, biodynamic and sustainable vineyards. The ink used on the labels is environmentally-friendly, and all of the bottles are re-used, washed and recycled. “I’m very passionate about trying to curb our destructive ways and provide a viable alternative to just ignorant consumption,” Grenier said.
“Stomping Ground” will be available starting in December, but you can pre-order a bottle (or case) starting next week on SHFT.