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solarsolar

Google Scraps 'Renewable Energy Cheaper than Coal' Initiative

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Google is in the midst of some, as they call it, spring cleaning out of season. They are shutting down a number of projects that haven’t quite hit the mark the way they had hoped.

Unfortunately for the environment, Google’s four year long “Renewable Energy Cheaper than Coal RE<C)” project is in the trash bin. The original premise was to invest in solar technology with the hope of driving down the price of renewable energy. Now, the technology powerhouse has decided that others are in a better position to continue the work. As they wrote on their blog, Google published their results “to help others in the field continue to advance the state of power tower technology, and we’ve closed our efforts.”

This doesn’t mean that they are turning their backs on all things green. They reported on the blog, “We will continue our work to generate cleaner, more efficient energy—including our on-campus efforts, procuring renewable energy for our data centers, making our data centers even more efficient and investing more than $850 million in renewable energy technologies.”

Other projects to bite the dust include Google Wave, Google Friend Connect and Google Search Timeline.

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