Livia Giuggioli Firth, wife of English actor Colin Firth, is known for her commitment to eco-friendly fashion. As a part of her “Green Carpet Challenge 2011” Firth made the pledge to wear sustainable gowns when accompanying her husband on the red carpet.
Now she’s taken her dedication a step further, and actually created a line of environmentally-friendly party dresses. Firth teamed up with eco-friendly retailer Yooxygen (an offshoot of Yoox.com) and Reclaim to Wear, an organization that helps create upcycled fashions, to create the 1950s-inspired line.
Firth says her inspiration came from a dress that her mother bought when she was eight. The polka-dot, Grace Kelly-esque dress hangs in Firth’s closet today, more than 30 years later, and she opted to create a similar silhouette for her Yooxygen line.
“For Yoox.com, I decided to recreate a dress very similar in shape and spirit, a piece that suits every occasion and body shape,” she says.
The dress, which she debuted at the Venice Film Festival, features a strapless bodice and a polka-dotted full skirt, and comes in five colors. The frocks are made of fabric remnants and feature a blend of materials, including silk and wool, and are made by a non-profit organization in Firth’s native Italy called Cooperativa Rinascere, which helps disadvantaged people improve their work skills.
The dress, available here, retails for $832. Check out Firth discussing her design below:
Categories: Fashion, Lifestyle
Tags: colin firth, livia firth.
Photo: PR Photos
About China DeSpain Freeman
China DeSpain Freeman is an Atlanta and San Antonio based writer and blogger. She loves pop culture, animal rights, health and fitness, international travel, books and wigs. You can find more of her work at themodernista.com and writefork.com.View all posts by China DeSpain Freeman →
-
http://www.beaudamelingerie.com/brands/panache-swimwear.html Panache Swimwear
