Russell Simmons Cap
by Ali Berman
Categories: Causes, People
Tags: , .
Photo: Brett Weinstein

Lowes is facing some major criticism for pulling their ads from the TLC show “All American Muslim.” Russell Simmons, always one to speak his mind for the fair treatment of all, called the move “Islamophobic.”

The hip-hop mogul said, “This can’t happen in America; (Lowe’s) needs to fix this immediately. They can’t get away with that, it’s ridiculous. There are American principles at stake here. I can’t imagine the Anti-Defamation League, the NAACP, the National Urban League or any organization that fights for their own rights will allow this to happen to any other group because they know they’re next.”

All of this started when the Florida Family Association posted some hate on their website. They wrote, “Clearly this program is attempting to manipulate Americans into ignoring the threat of jihad and to influence them to believe that being concerned about the jihad threat would somehow victimize these nice people in this show.”

The show follows five American Muslim families in Dearborn, Michigan. TLC says each episode “offers an intimate look at the customs and celebrations, misconceptions and conflicts these families face outside and within their own community.”

Showing how seriously he takes bigotry, Simmons threatened to start a boycott of Lowes if they don’t rectify the situation.

Russell Simmons isn’t the only celebrity commenting on Lowes’ decision. Ashton Kutcher tweeted, “The test of courage comes when we are in the minority. The test of tolerance comes when we are in the majority” with a link to the story about Lowes pulling their ads.

So what does Lowes have to say about their controversial move? They released a statement that read, “Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views…We based our decision to pull the advertising on this research and after hearing the concerns we received through emails, calls, through social media and in news reports. It is certainly never Lowe’s intent to alienate anyone. Lowe’s values diversity of thought.”

No word on whether all this bad press will reverse Lowes’ decision. We hope it will be enough to show that the American people value all their citizens, and believe that everyone should have a voice and a seat at the table.

Via NY Daily News

About Ali Berman

Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.

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  • Elizabeth Sorrell

    Check out their latest statement on Facebook. Not going to change their minds.