Wilmer Valderrama is dabbling in design and not just for fun, but for a good cause. The former “That 70s Show” actor is creating a line of T-shirts benefiting four separate charities.
The T-shirts will be sold at This Shirt Helps, a new clothing brand website dedicated to raising money and awareness for worthy causes through normal consumer purchases.
As a member of the board of advisors at the organization, Valderrama told PEOPLE, “It’s one of those really feel-good brands that I think could really, really help. The common goal is to create a somewhat global-helping approach to business.”
The fun part is, when purchasing a shirt you get to choose the charity of your choice, with all proceeds benefiting either the ASPCA to save one animal, Waves 4 Water to provide clean water for one year, Plant with Purpose to help plant three trees or Pencils of Promise to fund one month of school.
As a simple, yet stylish guy, Valderrama already owns some of the shirts. He said, “The black T-shirt is my favorite.”
The T-shirts are simple and only come in a few designs and colors. Some even have a small “This Shirt Helps” logo. It’s no surprise the shirts are effortless and plain, since that’s Valderrama’s style.
“We made it very simple because we don’t like wearing crazy brands and wearing big names across our chests or anything like that. Eventually the shirt will have a nice, really effortless, simple branding that you’ll recognize among the people who have helped. So if you don’t know what that symbol means, then you haven’t necessarily been a part of it.
“If you really want to help, if it’s really within your heart to help, you don’t need to be telling the world you did.”
The organization is similar to TOMS shoes, where with every purchase of a pair of shoes, one child in need will receive a new pair.
Eventually, This Shirt Helps will expand to sell other accessories like bracelets, necklaces, hats and bags. Scarves are currently already being sold. They also hope to add other charities.