The eco-themed television experiment that is Discovery Communications Planet Green network will come to a merciful end this summer, according to TV Guide.
The magazine quotes insiders who say the network will receive a new name and focus; with lifestyle themes like food or travel the top contenders.
“Discovery is being extra diligent in how it remakes Planet Green, an insider says, and execs are currently researching genres and potential new names.”
At one point home to such shows as “Emeril Green”, “The Fabulous Beekman Boys”, and the DiCaprio-produced “Greensburg”, Planet Green was launched in June 2008 as a replacement for Discovery Home. Some $50M was invested in setting up the new network.
Unfortunately, the eco-programming never managed to live up to the expectations of Discovery execs – and the channel has gradually transitioned to other forms of non-green entertainment. CEO David Zaslav said early last year that the company was looking to do something “more meaningful” with the channel; especially in light of its valuable audience of more than 60 million households.
What kind of new channel reborn from the ashes of Planet Green would you like to see? Something focused on adventure and travel? Food (with some healthy doses of veg programming) or something else? Let us know below.