Franca Sozzani urges red carpet to go green
by Michael dEstries
Categories: Fashion, Lifestyle
Tags: .
Photo: Vogue Italy

Editor of Vogue Italy, Franca Sozzani, took to her personal blog today to enthusiastically voice support for a more ethical fashion industry – with award show red carpets in particular offering the potential catalyst for change.

The 61-year-old backed Livia Firth’s “Green Carpet Challenge” initiative; which as I reported yesterday will this year have 10 top designers creating sustainable fashion for A-list celebrities.

“This is a ‘concrete’ commitment, and not just another excuse to talk about fashion and movie stars,” writes Sozzani. “A good example, we all know, is set from above and surely, if celebrities and actresses chose to endorse this attitude and approach towards fashion to convey such a significant message, everything would be much easier.”

Sozzani goes on to say that all of the major fashion labels agree that this is important (which I cynically doubt), but it’s her next quote that I really think is brilliantly worded.

“The respect and care for the environment, sustainability and fair trade nowadays are features that cannot be separated from the fashion world, or at least, from those who wish to preserve also the ethic, and not just aesthetic, side of fashion.”

In other Green Carpet news, it appears that not one, but perhaps several Hollywood actresses appearing at the Golden Globes will be donning sustainable/ethical gowns. Recent tweets and even Sozanni’s words seem to indicate as much.

“A few days from the Golden Globes in Hollywood many actresses are ready to wear their outfits expressly created for this special occasion by leading designers,” she writes.

Very cool. Stay tuned – we’ll know more soon.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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