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2012 Green Carpet Challenge kicks off2012 Green Carpet Challenge kicks off

Top Fashion Designers Rally Around Green Carpet Challenge

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Livia Firth has officially launched her 2012 Green Carpet Challenge that we’ve been talking about all week – and included in her announcement are quotes from several of the world’s top designers excited to be taking part.

“Livia’s enthusiasm and dedication to this cause have been very inspiring for me,” chimed in Giorgio Armani. “Awareness for the environment is a topic that’s very important for us all: we cannot avoid it.”

“Livia’s passion for the mission of this project is infectious,” Gucci’s Frida Giannini said.”We all have a collective responsibility towards future generations to minimise our impact on the environment and through this initiative we can hopefully show that you don’t have to make any compromises in design and creativity when working with environmentally friendly materials.”

Designers Tom Ford, Gucci, Chanel, Giorgio Armani, Yves, Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier, Alberta Ferretti, and Ermenegildo Zegna are the names listed over on UK Vogue as participating throughout 2012. Unclear right now (and obviously part of the surprise) is what promised A-list celebrities will be matched with the sustainable and ethical creations.

“It is absolutely the right time to take the challenge up a gear, so we are working with our favorite world-class designers and actors as GCC ambassadors,” Firth writes. “Fashion is a brilliant communicator. The fashion we communicate through the GCC promotes social justice, environmental integrity and the very best in design.”

The first dresses for the challenge will be hitting Vogue’s site later this weekend in conjunction with the 2012 Golden Globe Awards – so stay tuned for some great new ethical creations.

Check out some of Livia’s 2011 Green Carpet winners below:

:: 2011 Academy Awards (Designer Gary Harvey)
:: 2011 Golden Globes (Designer Jeff Garner, Prophetik)

:: 2011 BAFTA Awards (Designer Nina Skarra)
:: 2011 London Film Critics’ Circle Awards (Designer Henrietta Ludgate)
:: 2011 The King’s Speech Paris Premiere (Designer Junky Styling)

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