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Golden Globes Fashion: Livia Firth in Eco-Friendly Armani

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Here it is – the first sustainable gown to kick off Livia Firth’s Green Carpet Challenge at the 2012 Golden Globe Awards. It’s made from recycled plastic bottles.

As the eco-fashionista explained earlier, Armani agreed to design the gown (his first-ever sustainable piece) saying her “enthusiasm and dedication to this cause have been very inspiring for me. Awareness for the environment is a topic that’s very important for us all: we cannot avoid it.”

 ::View Picture: Livia Firth’s green gown by Jeff Garner of Prophetik at the 2011 Golden Globes.

While other celebrities are expected to participate this year, Firth apparently is using the Globes as a sort of recruitment tool for any that might be interested. “Today is only me throwing #GreenCarpetChallenge to the celebrities to join it!,” she tweeted to the site Grist. “Might need a bit of ur help!”

Next up for the 2012 Green Carpet Challenge, more sustainable designs from the likes of designers Tom Ford, Gucci, Chanel, Yves, Saint Laurent, Stella McCartney, Paul Smith, Valentino, Roger Vivier, Alberta Ferretti, and Ermenegildo Zegna.

Photos courtesy Jason Olive.

Correction: This is not Armani’s first sustainable design. As Jason Olive pointed out, the fashion icon has been dabbling with sustainable materials for years – including a hemp tuxedo in 2010 for actor Woody Harrelson

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