Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Jessica Alba Creating Safer Baby Products

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

Hot mama Jessica Alba knows that being a parent can be challenging — especially when it comes to selecting safe, healthy products for babies.

Frustrated with the harmful ingredients found in many children’s products, the actress and mother of two decided to take matters into her own hands. The result is Honest.com, a brand new website that provides parents with safe, non-toxic diapers, cleansers, creams and more.

Alba cofounded the company with Christopher Gavigan, former CEO of Healthy Child Healthy World, and the author of the book by the same name. According to Gavigan, “Parents get a lot of advice about what to feed their children and how to baby-proof their home, but many are still completely unaware of the toxic risks posed by everyday basics, like diapers, home cleaners, body washes, and laundry soaps. Yet, there’s growing consensus that some chemicals used in these products are linked to chronic diseases like asthma, ADHD, and even cancer. I’m thrilled to launch a brand that offers some of the most thoughtfully designed, innovative, and safest products available.”

Alba concurs. “When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world,” she says. “But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”

Honest.com’s mission is to provide parents with safe, sustainable, beautiful products delivered right to the front door. Parents simply create a profile, which the site then uses to customize an “honest nursery.” Then parents can select the items they need, and those selections will be delivered monthly.

There’s also a charitable aspect to the company. Alba and Gavigan recognize that not everyone can afford a personalized subscription service, so Honest.com has partnered with Baby2Baby to help provide for families in need. For every product purchased, Honest.com donates time, money and products to the organization, and hopes to eventually include even more charities to their list of beneficiaries.

In a video on the site, Alba sums up her thoughts about the company, saying, “We created the Honest company because we had to. We had to make it easier for parents to by safe products for their families.” For more on her reasoning, check out the video.

Like us on Facebook:
  • Rock The Reactors

    The products look and sound great, but it seems you can only purchase them in bundles with a yearly contract.

This week in the veganverse IV

Wonder why everyone is so concerned with vegan underwear, hot dogs, and how we’ll celebrate Easter? Me too! It’s this week in the veganverse, round four.

“Hero cow” becomes media darling to non-vegans everywhere

This pariah has earned her freedom through resistance and a seat atop the pedestal few non-human animals have ever sat. It’s The Hunger Games and she’s our Cow-niss.


No one wants to date vegans, meat is getting the mayo treatment, and Finland get’s the first taste of new vegan fast food AGAIN.