Hot mama Jessica Alba knows that being a parent can be challenging — especially when it comes to selecting safe, healthy products for babies.
Frustrated with the harmful ingredients found in many children’s products, the actress and mother of two decided to take matters into her own hands. The result is Honest.com, a brand new website that provides parents with safe, non-toxic diapers, cleansers, creams and more.
Alba cofounded the company with Christopher Gavigan, former CEO of Healthy Child Healthy World, and the author of the book by the same name. According to Gavigan, “Parents get a lot of advice about what to feed their children and how to baby-proof their home, but many are still completely unaware of the toxic risks posed by everyday basics, like diapers, home cleaners, body washes, and laundry soaps. Yet, there’s growing consensus that some chemicals used in these products are linked to chronic diseases like asthma, ADHD, and even cancer. I’m thrilled to launch a brand that offers some of the most thoughtfully designed, innovative, and safest products available.”
Alba concurs. “When I became a mom, I finally became the person I am, that I always should have been. It’s the most satisfying job in the world,” she says. “But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start.”
Honest.com’s mission is to provide parents with safe, sustainable, beautiful products delivered right to the front door. Parents simply create a profile, which the site then uses to customize an “honest nursery.” Then parents can select the items they need, and those selections will be delivered monthly.
There’s also a charitable aspect to the company. Alba and Gavigan recognize that not everyone can afford a personalized subscription service, so Honest.com has partnered with Baby2Baby to help provide for families in need. For every product purchased, Honest.com donates time, money and products to the organization, and hopes to eventually include even more charities to their list of beneficiaries.
In a video on the site, Alba sums up her thoughts about the company, saying, “We created the Honest company because we had to. We had to make it easier for parents to by safe products for their families.” For more on her reasoning, check out the video.