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Livia Firth in sustainable Giorgio ArmaniLivia Firth in sustainable Giorgio Armani

2012 Green Carpet Challenge to Benefit Charity

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Just like last year, Livia Firth has announced over Twitter that all of the sustainable gowns from the 2012 Green Carpet Challenge will benefit charity.

“#GreenCarpetChallenge gowns @eco_age will all be auctioned end of the year to benefit @Oxfam and #UN’s #Fashion4Development”

Back in April, Firth donated gowns to Oxfam’s “Curiosity Shop” worn during the BAFTAs, London Film Critics’ Circle Awards, LA Film Critics’ Awards, a Tom Ford event in LA, and at the Weinstein pre Oscars party.

The Fairtrade gold and aquamarine jewelry she wore for the Oscars was also auctioned off; eventually selling for more than $40K.

“I’m lucky to be able to use these opportunities to promote sustainable style and ethical fashion, because these are the things I care about,” said Firth. “Donating the outfits to The Oxfam Curiosity Shop, where they can be used to raise money for women struggling to live in poverty, completes the circle for me.”

To learn more about the Green Carpet Challenge, visit Livia’s Vogue site or her Eco Age page here.

Photo courtesy Jason Olive.

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