Seth Rogen has had a busy few months. In the fall he got married to partner Lauren Miller. In the midst of wedding preparations, they decided to organize an event that turned out to be as much work as the wedding. Rogen gathered up his funny friends and the newly married couple put on Hilarity for Charity, a fundraiser for Alzheimer’s.
When deciding what kind of fundraiser to throw, Rogen notes that he wanted it to attract young people, especially since Alzheimer’s is thought to be an older person’s illness.
He told the Wall Street Journal, “What do young people want to see? Young people are unfocused. You have to do a lot of things to keep them entertained, so we started brainstorming. There are a lot of benefits in Los Angeles. There’s no shortage of rich people looking to get tax rebates. Part of our goal was to set ourselves apart from them.”
Miller added, “Our only mandate was we wanted to create the type of event we would want to go to.”
Rogen asked around to all his friend who he thought “were funny” and “would make interesting performers.”
The result was a lineup that included Paul Rudd, Aziz Ansari, Judd Apatow, Jack Black and Bruno Mars. Even with that list of funny guys, Rogen still had to work hard to promote the event. It wasn’t as easy as he thought it would be to fill the seats. He started a twitter account and went on shows like Howard Stern to plug the fundraiser. In the end, all 600 seats were sold. They brought in over $250,000 for charity.
Alzheimer’s is a disease that hits close to home for the couple. Miller’s mother was diagnosed when she was 55.