Many of us can cite the phrases from Dr. Suess’ The Lorax by heart. It’s one of the environmental classics of all time with a story of the Once-ler, Truffala Trees, Brown Bar-ba-loots, and Thneeds. Written in 1971, Dr. Seuss warns about the effects of pollution and cutting down trees, a message that many are still fighting today.
This coming March (on Dr. Seuss’ birthday to be exact), The Lorax will hit the big screen, thanks to Universal Studios, starring Danny DeVito and Taylor Swift. But students from Mr. Wells’ fourth grade class in Brookline noticed one thing about the trailer’s promotion and website – there was absolutely no environmental education component. Even in the “The Story” section of the website, the Lorax is described as a grumpy forest creature, there is no mention of “I am the Lorax who speaks for the trees!”
“This movie can show the world we should not take our sky, water, trees, and animals for granted,” the petition says. “We’re encouraging Universal to make an improved Lorax movie website that Dr. Seuss would be proud of.”
It seems Universal has added a “Go Green” link to the site, but it takes you to The Lorax Project, not one with tips for kids and their parents as one would suspect. By writing The Lorax, Dr. Suess wanted to engage his audience in the importance of our natural resources, and Mr. Wells’ class feels this is a missed opportunity. Head on over to Change.org to sign the petition.
The Lorax hits theaters March 2.