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dump the big sixdump the big six

WATCH: New Energy Campaign Asking People to 'Dump the Big Six'

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The UK based company Ecotricity is working its magic to green energy for the health of the planet and all its inhabitants.

Kicking off a new campaign called “Dump the Big Six,” the company just released a new video featuring the destruction of some symbolic, and upset, cooling towers.

Ecotricity writes on their blog, “The campaign’s crumbling cooling towers are symbols of a passing era, of an old industrial approach to energy production – through burning fossil fuels. The overwhelming feeling this animation gives me is that it’s ‘time to move on’ – as a country we need to, and as people we need to.”

The self-proclaimed “first green electricity company” takes the profits and turns them right back around to build new wind mills.

Check out the video below, and don’t feel too bad for the cute animated cooling towers. It’s their time to go.

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