dump the big six
by Ali Berman
Categories: Causes, Environment, Video.

The UK based company Ecotricity is working its magic to green energy for the health of the planet and all its inhabitants.

Kicking off a new campaign called “Dump the Big Six,” the company just released a new video featuring the destruction of some symbolic, and upset, cooling towers.

Ecotricity writes on their blog, “The campaign’s crumbling cooling towers are symbols of a passing era, of an old industrial approach to energy production – through burning fossil fuels. The overwhelming feeling this animation gives me is that it’s ‘time to move on’ – as a country we need to, and as people we need to.”

The self-proclaimed “first green electricity company” takes the profits and turns them right back around to build new wind mills.

Check out the video below, and don’t feel too bad for the cute animated cooling towers. It’s their time to go.

About Ali Berman

Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at aliberman.com. In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.

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