VDavis
by Ali Berman
Categories: Causes, Environment, Fashion, Lifestyle
Tags: , , , .
Photo: Eco Age

While Americans tuned in to the Grammys tonight, most of the Hollywood elite were in England for the BAFTA awards.

True to her promise, Livia Firth got some major stars to join her in her Green Carpet Challenge. She started seducing talent at the Golden Globes with the goal of getting green fashions represented by big names at each award show.

Who got on board? “The Help” star Viola Davis wore a beautiful one shouldered pink Valentino gown made out of recycled plastic bottles. Michael Fassbender and Colin Firth showed up looking dapper in Armani suits made from ethical wool and recycled fabrics. Livia Firth wore a Paul Smith tux made from ethical and organic New Zealand wool and silk.

While it doesn’t appear that she was a part of the Green Carpet Challenge, according to Livia Firth’s twitter, Michelle Williams wore an eco H&M dress from their Conscious collection.

It doesn’t get much bigger than Armani and Valentino designing eco-friendly fashions. We hope they continue. The dresses have been amazing.

Check out the stars below!


michael fassbender in eco armani at bafta awardslivia and colin firth wearing eco armani and paul smith for green carpet challenge at baftas

About Ali Berman

Ali Berman is the author of Choosing a Good Life: Lessons from People Who Have Found Their Place in the World (Hazelden) and Misdirected (Seven Stories Press). She works as a humane educator for HEART teaching kids about issues affecting people, animals and the environment. Her published work can be found on her website at aliberman.com. In early 2012 Ali co-founded flipmeover, a production company with the mission to use media to raise awareness of social issues.

View all posts by Ali Berman →