Gwyneth Paltrow becomes new face of Spar Supermarket's vegan fresh and frozen food line in Austria
by Allyson Koerner
Categories: Healthy Living, Lifestyle
Tags: .
Photo: Spar

Gwyneth Paltrow continues expanding her healthy lifestyle, and this time she’s become the new face of a vegan and vegetarian food line sold at Spar Supermarkets in Austria.

“Spar Veggie” offers 43 fresh and frozen food options. Paltrow describes herself as only a “part-time” vegetarian, but that didn’t hold her back from becoming a sponsor.

For over two days, Paltrow filmed advertisements in Paris, which launch today on Austrian TV and billboards.

“They are a real healthy alternative if you want to quickly serve something,” she said excitedly.

Only the freshest of produce is used, as more than 70 percent of the meals are made with certified organic goods.

Her sponsorship comes as no surprise, since the 39-year-old actress crafted her own cookbook, “My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness,” where she discusses how her father, Bruce Paltrow, influenced her food choices all while incorporating how to balance healthy meals with homemade treats. One yummy recipe included is “Gwyneth’s Veggie Burgers.”

Married to Colplday lead singer, Chris Martin, with two children, Paltrow uses food as a bonding experience, “My favorite activity is to cook for my family.”

Even though the Oscar-winning actress isn’t known for her full-fledged veganism, she is all about living healthy and this is just one more way she encourages wellness. After all, look at her great figure.

About Allyson Koerner

Allyson Koerner first found her love of writing while attending Westminster College in Pennsylvania, and that passion evolved while she was earning her Master's in Print & Multimedia Journalism at Boston's Emerson College. She's an experienced writer dabbling in all things vegan, green, entertainment and TV-related. Feel free to keep tabs on her over at Twitter: @AllysonKoerner.

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