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Chicken Farming MatrixChicken Farming Matrix

Architect Student Proposes Matrix for Chickens

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Factory farmed chickens designated for dinner plates may have a very new lifestyle if an architecture student at Royal College of Art, André Ford, has his way. Ford wants to revamp the entire life of a factory-raised chicken by turning to vertical chicken farms. These Matrix-like structures would be able to raise thousands of poultry by packing 1,000 lobotomized chickens onto each ‘leaf’ of the structure.

Ford feels his idea would end the uncomfortable living conditions of factory-raised birds and meet the demands of an ever-growing demand for poultry.

He claims his idea is one of pragmatism and that it would be more widely accepted if “we stopped using the term ‘animal’ when referring to the precursor of the meat that ends up on our plates. Animals are things we keep in our homes and watch on David Attenborough programs. ‘Animals’ bred for consumption are crops and agricultural products like an other. We do not, and cannot, provide adequate welfare for these agricultural products and therefore welfare should be removed entirely.”

The structure that Ford proposes would lobotomize chickens by removing the cerebal cortex and the chickens feet, so that more could be packed on to each ‘leaf’. The structure would also provide food, water and air to the living chickens via an arterial network that would remove excreta in the same manner.

Currenly factory-raised broiler chickens are kept in cramped, close quarters and are selectively bred and genetically altered to produce bigger thighs and breasts. 6 billion chickens a year are slaughtered for the broiler chicken industry. The chickens bred in factory farms live approximately seven weeks before they are slaughtered at the ideal market weight of 3 ½ lbs.

Ford sees his idea of lobotomizing chickens and raising them in a Matrix-like structure as one that is beneficial to the industry and to the birds because it would make the bird’s already doomed existence a much easier one. His original idea was not to lobotomize the chickens but to remove the heads of the birds entirely for the sake of desensitizing the birds. However that would affect the rest of the birds body functionality in growing big enough to be purchased for someone’s dinner.

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  • this sounds dreadful.

  • Martinguest

    I don’t quite understand the concept. Perhaps Andre’ would be good enough to place himself there for say 6 months so I could see how it would work!

    • Yilmaz

      It seems to be a sickness of the mind and heart to terrorise animals to such levels of cruelty. This way of thinking will not stop here. There was a ‘progressive’ childcare centre that tied up children for their ‘safety’. There will always be these kinds of people in society.

  • I think this is probably the most horrifying thing I have read all day. I will never understand some people. How are cows, chickens, and turkey not animals?! This is not the life for a chicken or any animal. I despise what our society does to animals for convenience and money reasons. I can’t believe they are considering removing the cerebral cortex and feet. Chickens are living, breathing, feeling beings just like us! I would like to ask the architect if he would like to live like this.

  • noone

    Anyone else who thinks that this is rather one of the most radical critiques of todays society and its consuption and production patterns rather than a serious proposal?! Come on,

    • Raintreesvilla


  • A beautiful example of progress. The people who are “horrified” by this sort of thing are working off of emotional reasoning that just isn’t valid and that we can’t afford to indulge anymore when we have populations to feed.

    • Aubrey

      animal agriculture diverts food away from humans, so this would only exacerbate the problem. this isn’t progress, it’s a moronic way to slap new technology to a archaic and wasteful industry. bells and whistles aren’t going to change the inherent inefficiency of animal agriculture.

    • Johnnyzen2002

      Try eating plants….duh!

  • Tobytyler21


  • WTF!!!!!

  • WTF!!!!!!!!

  • Can we shoot him in the head? ‘Humans’ bred for idiocy are not real people like any other. We do not, and cannot, assent to their pathetically lame ideas and therefore we should shoot them in the head.

  • Nancy Koshnick Dinsmore

    What a sicko! How is this compassionate?

  • Irismead

    Some humans with the “my life is the only one that matters” attitude are very scary. This is a horrifying proposition, but, with some intellect and no compassion or moral guidance, entirely possible.

  • Evie Torr

    I propose matrix for this guy and let’s not call him human because clearly he isn’t.

  • Treaclecorrosion

    While this is horrifying, it is not very different from current poultry industry practices that are supported by your chicken & turkey eating habits today. Don’t like is vision of he future? Stop ating chicken today.

  • Andrea

    WOW, just wow, what are we coming to??? seriously? this kid needs a puppy, or a disney movie, or an injection compassion or something in his life. man….

  • samantha

    Although everyone else has a negative view on this, I believe it’s a more humane way of producing the chicken us humans eat. Think about it, if you were to raise the chickens in the way they continue to do so now, they are cramped, uncomfortable, and most are being abused in such horrific ways. They have to suffer and go through all this.. just so we can have chicken for dinner. This mans view is taking away their ability to feel, and suffer, ultimately making it as humane as possible. It sounds cruel, but compared to what farm houses are doing right now, I think it’s definitely a step in the right direction.

    • Erica Lang

      Have you visited a farm house of chickens? Or just gone by what publicity shows you? Trust me PETA and t.v. set-up farmers and agricultualists just so the have a show. Most farmers and farms are passed down generation from generation. And family and friends, workers are all involved. Don’t go by what the computer or t.v. shows you. Before people start to talk negative about anything they need to experience firsthand for themselves. Im pretty sure this matrix idea would be a dud. So many farmers would lose their way of living and let me tell you ALOT of agriculturalists and people in the industry would not eat this CRAP!

    • A truly more ethical alternative, though, might be the consideration of growing plants vertically versus mutilating sentient, intelligent, emotional beings…don’t you think?

    • Elizabeth

      You are truly without morals. You want to take away the fact that they are living, breathing creatures who bleed the same as we? You are trying to say they are plants??? You are trying to say they are plants just so you can go eat your flesh! This is disgusting.

    • greyjaybee

      Ever heard the expression, two wrongs dont make a right ?

    • Johnnyzen2002

      Try eating plants. Meat stinks, period.

  • Claudetteb96

    are you kidding me …

  • Erica Lang

    You think its cruel to let animals actually “live” in a cramped cage. Whhhhhaattt! This guy wants to cut their heads off and feet (to save space) and but their bodies in a matrix like machine. Maybe im just a dumb hillbilly but if I was a chicken I would much prefer they style we raise chickens now than to have my head and feet cut off just to save space. If this stupid plan goes into action im done eating chicken. In order to scruntize the faeming industry why don’t you come spend a day down on the farm with me. Us farmers treat our animals with respect and heck I even have named mine. We farm because we LOVE to not because we want to see animals suffer. This just makes me boil!

  • i’d like to know how many of you “compassioners” had freakin mcdonalds today. srsly, do you have any idea what poultry is treated like nowadays? i think this idea is good. they don’t have to go through all this suffering just to be hung up by their legs and get electrocuted in the end like it’s done in the factories today. think about it when you eat your McChicken next time..

    • Elizabeth

      About none! I don’t eat anything that was once living and breathing! No flesh, no fish. This is sick and if you think this is a good idea you are just as evil as this person who has no morals!

      • David Beattie1

        You say you don’t eat anything that was living and breathing. Did you know that plants live and breathe

        • LouCidity

          and fish do not technically “breathe”. Just saying. Though I totally understand and respect your right not to eat animal protein, directly.

  • Rodeo Edu

    Logical result of those whose goal is to “reduce” suffering for animals instead of working for respect and recognizing them for the amazing, sentient beings they.

  • Elizabeth

    We finally know that the devil himself is on this earth. Meet Andre’! I can’t think of a more evil act toward God’s creatures. They are plants?? What has this person been drinking or smoking? He really needs to get a grip and try and find his heart or maybe his intelligence if he ever had any.

    Why not just stop eating them! I am blown over once again by what man can come up with just so he can continue to eat flesh! This man is down right SICK!

  • This is sickening. We shouldn’t think of meat products as animals… so this is the solution to the violence and unethical behavior?! How about becoming compassionate human beings and STOP eating them. It removes ALL guilt and ill feelings.

  • Anti-Fur

    Are we all dead walking amongst demons already? This is such a diabolical excuse to keep abusing other species, it is really scary. Why not put his energy into creating laboratory meat from cells for the flesh eating humans who will not go vegetarian? This planet is going out of control, I hope the end of it is very close…it’s disgusting.

  • Whoever…

    What this planet needs is a global ALF without compassion or mercy for human trash like this André Ford idiot!!

  • greyjaybee

    There’s a much simpler way to sidestep the problems arising from so-called ‘animal crops’ Andre…..go Vegan. But first get urgent psychiatric help because clearly you are quite quite mad !

  • Marlo

    I agree with what noone said. Y’all are reacting to it as if it’s a serious proposal. And you’re reacting just like the artist wants you to. I think the artist wants us to feel disgusted and connect that disgust to the current way we treat agricultural animals.

  • Johnnyzen2002

    MAny are horrified that write here. Are they vegan? That is the solution. Eat a whole plant based diet,; problem solved. It is not rocked science.

  • Anthropos

    This is a fantastic notion and certainly one that I hope to see in the future as well as adapted for use with other products we have domesticated specifically for our consumption.

    This could very well be the most humane method of harvesting meat, certainly moreso than pretending that a chicken free to roam a field for the few months of its life actually appreciates this allowance before it is decapitated.

    At the very least, those chickens raised in Ford’s idea will have absolutely no knowledge of their lives to fear their ends.

  • David Beattie

    Does this person know that Europe has just banned cages for chickens?

  • Crabs

    Andre Ford you are a total moron to even consider such a barbaric activity. You are either inhuman or you have had half your brain removed — you are one stupid irresponsible fool

  • Add me to the souls that don’t seem to understand. So what you are saying is, end their suffering by lobotomizing them? Hey just a small fact Lobotomies don’t restrict pain. It only strips away cognitive thought….. We’ve already undermined natural order and original Bio-procedure by introducing Genetically Modified proteins into animal, plant, and fish DN.A.. We should learn that if you disrupt matter at a molecular level you get radiation. That is why most man-made elements on the Table are radioactive. They bond together excessive charges to create the desired substance. It’s unnatural. It would be the accumulative of combining two male sperm together with an egg and force producing one organism that both sperm contribute and not dominate. Freakish right? Genetic Modification is no different.

  • Bob

    Referring to animals as agriculture is one of the most idiotic things I’ve ever heard. And of course animals can be things that are neither in our houses nor are seen on TV. The chicken matrix is one of the most grotesque and unnatural things I have ever seen.

  • Andre should be hung by his balls from a tree full of fire ants…

  • ShadowPhoenix

    To all those who say to go vegetarian or vegan. The hell is wrong with you people. We have evolved as a species to eat both animal and plant species. It is called being omnivorous. You say we are disgusting for eating meat? Then you must think everything from lowly insects to large polar bears are disgusting too do you? You are all delusional.

  • Perla Vegana

    No necesitamos consumir a otros animales (algo que también somos…) Todo esto es innecesario. Hay alimentos que imitan el sabor, ese sería el único motivo para comerlos, entonces, no hay excusa/s para continuar con el hábito.
    Es igual a decir que queremos comer animales humanos…no lo necesitamos. No hay esclavitud feliz.

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